Wednesday, 3 March 2010


A week without Google. How would you fare? This class was given what seems to be a fairly straight-forward and easy task. Don't use Google or any of its products (Gmail, Google Maps, Blogger, YouTube..) for a week. Just one week. See the comments on the linked page to see what happened!

This is a great example of how a corporate infrastructure can become embedded in our lives to the point of reflex. This isn't just 'oh I feel hungry and can't be bothered cooking, let's go to McDonalds..' this is 'Google is actually replacing my brain'. I'm strangely not that terrified by the prospect, although that in itself terrifies me. Weird, right? Anyway, I'm going to a masterclass with Geert Lovink for the next two days, so I'll record some reflections on the discussions that emerge out of that here. I'm just reading his article 'The society of the query and the Googlization of our lives', so I'm sure the above experiment might have some resonance there.

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